Imagine the allure of a wardrobe that's not just a collection of fabrics but a canvas of stories, each piece whispering tales of exotic lands and uncharted territories. This is the realm of 'Livmore The Label,' a brand that began not in a designer's studio but amidst the backpack-laden adventures of its founder, Laura Reid.
The Spark Behind 'Livmore The Label'
Post university, Laura embarked on an 8-month escapade through the picturesque terrains of SE Asia. With just a backpack to her name, she realized the need for versatile fashion. Inspired by a single reversible swimsuit that made her journey hassle-free, Laura envisioned a world where every piece of clothing served a dual purpose, effectively maximizing style while minimizing luggage.
However, materializing her idea wasn't a cakewalk. With a Psychology degree and no prior experience in fashion, she endured years of relentless trials, errors, and challenges. But as Laura believes, "you only fail if you quit."
Her determination bore fruit when she attended the prestigious MAGIC trade show in Las Vegas. Connecting with the right manufacturer, she brought her reversible fashion dream to life, launching Livmore The Label in 2020
Livmore The Label
In the vibrant landscape of contemporary fashion, 'Livmore The Label' emerges as a beacon of innovation and versatility. Launched in the tumultuous times of July 2020, the brand made a bold entrance with three reversible dresses and a skirt that promised to revolutionize how we perceive travel wardrobes. True to its vision, the collection swiftly expanded by August 2020 to include swimwear, and by fall, an exclusive line of jewelry graced its catalogue.
At the heart of 'Livmore' is a commitment to empowering the modern female traveller with an array of choices. Each piece is meticulously crafted to serve a dual purpose – merging trendy prints with casual basics to enable a seamless transition from a breezy day outing to an elegant evening affair. By simplifying packing dilemmas and elevating style, 'Livmore The Label' is not just a fashion statement; it's a travel companion for every adventure that awaits.
Chic, Versatile, and Unapologetically Laura
What's Laura's style mantra? Versatility and Chicness. From dressing up a pair of black flowy pants for an evening out to pairing them with a vintage jean jacket for a casual brunch, Laura's style knows no boundaries. Her designs for Livmore The Label reflect this ethos, making each piece a chic addition to any capsule wardrobe.
Recently, Laura's been inspired by the bold and boundary-pushing designs of Schiaparelli. Although different from her personal style, she respects and adores their audacity in fashion.
Current Style Obsession
Laura's love for jackets is evident, and she can't stop expanding her collection. As for Livmore, there's a trove of reversible pieces in the pipeline. To get firsthand updates, she recommends following @livmorethelabel
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- Images and usage permission provided by Laura Reid
- OpenAI. (2023). ChatGPT [Large language model]. https://chat.openai.com